This month it’s the turn of Nick Whaites, One of the Sales and Promotions team. He oversees the planning of some of our sales trips, maintains contact with our partner schools and plays a key role in bringing in new schools each year. Here’s your opportunity to find out who he is, more about what he does and what he likes to do outside of his work life. I took some time to sit with Nick and ask him a few questions.
What do you do for English in Action?
I am part of the Sales & Promotions team, alongside Paul and Trevor.
Can you tell me a bit about your role?
We (the Sales & Promotions team) have two main responsibilities. The first is attracting new schools to English in Action and then guiding these schools through the organisational stages. The second responsibility is to work with the many schools that we already have English projects with, and to make sure that they have everything they need for their plans. Within these two broad responsibilities, we do a bit of everything: contacting schools, travelling, presenting (virtually & in-person), going to conferences and events, creating promotional & marketing materials and being the first point-of-contact for any school booking a course with us.
What did today look like for you?
Today was quite a standard day for me. I first dealt with some important emails which had come in overnight. I then had to call a few schools to check-in on their project week plans.
In the afternoon I spent some time sending some further emails, I also notified our ‘win a free English in Action week’ prize draw winner of the good news, spent some time working on a promotional campaign to send to Bavarian schools and contacted some schools in the Netherlands, which I had visited last month.
When did you join the company?
I started in January 2014 as a Promotions Officer.
What’s the most enjoyable part of your work?
There are many enjoyable aspects to the role, and I have some great colleagues to work alongside. But I especially enjoy sourcing new countries/regions for English in Action to explore and deliver our English weeks in. I enjoy doing the initial research, planning the subsequent marketing campaigns and materials, and then getting to visit these places to get the English in Action ball rolling!
We are always happy to hear from new schools or new countries, so please do get in touch if you might be one of these! 😉
What do you like to do in your free time?
I’ve always been an outdoors enthusiast and basically the entirety of my free time is geared around this. I love trail running, mountain biking & bike-packing, hiking, SUP (paddle-boarding), camping, open-water swimming and exploring the great outdoors through any means possible! We (my girlfriend and I) created a trail running group here in Canterbury, which we started back in 2016. Every Wednesday evening (come rain or shine) we meet at a pub within about 20 minutes of Canterbury and go for an 8-10km group trail run. We have a beer in the pub afterwards, and often stay for food too.
What music are you listening to on Spotify at the moment?
I tend to stick with what I know and love, and that means anything loud and heavy usually! It isn’t everyone’s cup of tea, so I make sure I have some effective noise cancelling headphones!! Recently I’ve been listening to the newest Foo Fighters album, and one of my other favourites, Scottish rock band Biffy Clyro.
What would your dream job be?
It would have to be my love for the great outdoors. If someone could pay me to go to different national parks in the UK (or abroad) and just enjoy myself running, cycling and exploring around, then that would be most splendid!! I know that isn’t really a job, but if it was on offer, I would definitely take it! 😊
What’s your favourite food/drink?
I wish I could list something exotic and make myself sound more interesting, but sadly I am very English, so I’d have to say a cup of tea and a pint of craft ale for me. Foodwise, I do eat a wide range of cuisines, but have really been enjoying Japanese food of late, and I don’t even know why, because I’ve never been there!